Mathilde Hardy

Mathilde Hardy is a seasoned digital marketing professional with extensive experience in customer acquisition and online strategy development. Currently serving as the Digital Customer Acquisition Director at WatchGuard Technologies, Mathilde is responsible for executing global online acquisition strategies for Panda Security products, managing a team of online experts, and utilizing data analysis to optimize marketing performance. Prior roles include Head of Digital Customer Acquisition at Panda Security, where strategic oversight of subscription user acquisition was critical, and Digital Marketing Manager at Packlink.com, focusing on both B2C and B2B marketing strategies. Mathilde's career also includes significant positions in leadership and project management within various marketing agencies, demonstrating a strong capability in team management and cross-functional collaboration. Mathilde holds a degree in Business School, Marketing from IPAG Business School.