Ryan Ivkovich

Director Of Retail Merchandising at Waterloo Sparkling Water

Ryan Ivkovich has extensive experience in the field of marketing, specifically in brand strategy and consumer experiences. Ryan has held various leadership roles in well-known companies.

In 2004, Ryan worked as a Department Manager at Urban Outfitters for a year. Following that, they joined Red Bull in 2005 as a Team Manager, where they focused on building and executing marketing strategies.

In 2007, Ryan became a Store Manager at Vans, where they managed store operations. Ryan then joined glaceau in 2008 as a District Marketing Manager, tasked with developing and executing marketing strategies for brands like vitaminwater and smartwater.

From 2009 to 2014, Ryan worked at CytoSport, Inc. in multiple roles. First, as a Brand Area Marketing Manager, they were responsible for building the Muscle Milk brand by developing strategies and supporting events in Southern California and Nevada. Later, they became a Senior Brand Area Marketing Manager, expanding their responsibilities to include regions like Southern California, Arizona, and Nevada. Their efforts also extended to building the Cytomax, Monster Milk, and Evolve brands.

In 2014, Ryan joined Chef's Cut Real Jerky Co., where they continued to focus on field marketing. Ryan held roles such as Regional Marketing Manager and National Field Marketing Manager before becoming the Director of Field Marketing. During their tenure, they implemented various marketing strategies, including national consumer events and influencer partnerships.

From 2018 to 2021, Ryan worked at Country Archer Provisions. As the Director of Experiential, Customer, and Shopper Marketing, they were responsible for creating engaging consumer experiences and overseeing trade shows, events, and influencer seeding. Ryan also took on the role of Director of Field Marketing, where they implemented innovative tactics to drive trial and product sales.

In 2021, Ryan worked at Spudsy as the Director of Field Marketing, responsible for developing brand strategies and creating engaging consumer experiences. Ryan utilized innovative tactics in data collection and product sales at consumer events.

Currently, they hold the position of Director of Retail Merchandising at Waterloo Sparkling Water, a role they took on in December 2021.

Throughout their career, Ryan has demonstrated a strong ability to develop and execute marketing strategies, build and leverage relationships, and drive brand awareness and ROI. Ryan has also been involved in digital marketing initiatives and brand refresh projects.

Ryan Ivkovich earned a Bachelor of Science degree in Business Administration with a major in Management from San Diego State University. Ryan attended the university from 1999 to 2003.

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