Troy Hollar

After consulting with Watermark on several projects over the years, Troy was thrilled to join the company in August 2021 — it’s an honor to lead the team responsible for sharing story with the world.

He brings a unique combination of creative and analytical experience to his role, with diverse experience in healthcare, technology, and media. Before joining Watermark, he was the head of marketing and communications at Accelerate Diagnostics, a global medical device company fighting infectious diseases. Prior to that, he cofounded Medical Referral Source, a healthcare technology company that modernized the patient referral process and is now the most widely used patient referral system in the U.S. In 2002, he founded MetaFoundry, a New York–based digital design, development, and marketing firm that he led until the company’s acquisition in 2012.

He began his career as a theater and event producer and director in New York City after earning a BA in History from the University of Michigan. He also has an MBA from the University of Arizona’s Eller College of Management.