Abbey Smith has over 18 years of work experience in various roles related to marketing, communications, and editing. Abbey is currently working at Watershed as a Marketing professional, where they lead the development and distribution of content to drive thought leadership, engagement, and sales. Abbey also manages the writing and editing of content on various platforms and contributes to long-form content projects.
Prior to Watershed, Abbey owned Tulu Creative, a company specializing in editing, content strategy, and development. During their ownership, they provided content solutions to multiple industries.
Abbey's experience also includes working as a Marketing Communications Manager at Des-Case Corporation, where they ensured effective messaging across various media channels. Abbey managed content development, advertising, PR plans, and workflow processes for the marketing team.
At cj Advertising, Abbey served as an Interactive Editor and later as a PR Manager. As an editor, they ensured correct and error-free content for multiple clients. In their role as a PR Manager, Abbey managed and executed community initiatives that increased brand awareness and garnered media coverage. Abbey also grew the PR department and developed branded PR campaigns for clients.
Other work experiences include being a Copy Editor at True North Custom Publishing, a Technical Editor at Washington Group International, and an Assistant Editor of Publications (Internship) at inMotion Magazine.
Overall, Abbey has a strong background in marketing, communications, and editing, with a proven track record of driving thought leadership, engagement, and brand awareness.
Abbey Smith holds a Bachelor of Science degree in Communications & Journalism from the University of Tennessee, Knoxville. Abbey obtained this degree, although the specific start and end years are not provided. Additionally, Abbey Smith has obtained a certification in "Content Strategy for Professionals: Engaging Audiences for Your Organization" from Coursera Verified Certificates in February 2014.
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