Francisca Olivares Santander

Partner & CEO at Watsons Malaysia

Francisca Olivares Santander serves as Partner and CEO at AHORA Branding since April 2014, specializing in branding consultancy that enhances business success through strategic brand development and visual identity. In addition, Francisca contributes as an advisor at Fundación Antenna since June 2020, facilitating key connections and insights for projects within Chile's visual arts ecosystem. Also a teacher at Universidad Adolfo Ibáñez since August 2018, Francisca delivers courses such as "Arts for Marketing" and "Marketing with Purpose," melding contemporary art practices with marketing principles. Previous teaching experience includes a position as Marketing & Advanced Marketing Professor at Universidad de los Andes from March 2017 to July 2021. Francisca holds multiple degrees from Universidad Adolfo Ibáñez, including a Master in Art History, a Curatorship Diploma, a Master of Science in Marketing, and a Bachelor in Business.

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