Muniba Tariq

Muniba Tariq is a Senior Product Marketing Manager at Wattpad. Muniba previously worked as a Product Manager at L'Oréal from December 2016 to January 2019. At L'Oréal, they were responsible for orchestrating new launches, managing product lifecycles, and pushing the growth of pillar SKUs using product, market, and consumer expertise. Muniba also managed the brand budget, pricing, P&L, and sales forecast accuracy across 400+ SKUs and mobilizing target accomplishment for secondary sales. In their role, they also strategized effectively for e-commerce, digital engagement initiatives, influencer management, and innovative online advertising solutions. Muniba built brand equity through effective positioning, messaging, and integrated consumer experiences using merchandising, on-ground activations, digital marketing campaigns, and PR. Muniba also conceptualized and managed L’Oréal Paris Bridal Week (fashion week). For their work at L'Oréal, they won the Consumer Engagers Award for Zone AME in addition to 110 bps market share growth and 101% sales growth for the campaign period.

Muniba Tariq has a Master of Science in Strategic Marketing from Imperial College London, as well as a Bachelor of Science in Business Management and Marketing from Cardiff University / Prifysgol Caerdydd. Muniba also has certification from Reforge in Monetization and Pricing Deep-Dive, LinkedIn in Advertising on Instagram, L'Oréal in Makeup Metier, Telenor Group in Social Media Marketing, Analytics & Hyper Island, and Telenor Group in Telenor Service Design Academy. Finally, they have an Inbound Certification from HubSpot.

They are on a team with Talib Contractor - Associate Product Manager, Chris Potter - Senior Product Manager, and Jillian Gora - Product Manager. Muniba Tariq reports to Vanessa Ghosh, Director, Product.