Päivi Salminen has a diverse work experience spanning several industries and roles. In 2013, they worked as a yoga instructor for various companies. In 2016, they joined Harva WaveCrest Finland as a content marketing specialist, where they planned and implemented content marketing strategies. Päivi also served as a board member for the company. In 2018, they worked as a model for Azzurro Models. Päivi Salminen began their career in 2000 at Fondi Models Oy, where they worked as a model until 2018. Päivi has also held positions as a board member for Diske and Poleranking Oy. In 2014, they served as an international business manager for Expression Baltics Oü and Expression Tanzania Ltd. Päivi also held the role of managing director for Sales Promotion Agency Expression from 2009 to 2014 and again from 2015 to 2016. During their time as managing director, the company experienced significant growth in turnover. Päivi Salminen has also served as a board member for Expression. Overall, they have demonstrated a strong background in marketing, management, and modeling throughout their career.
Päivi Salminen holds a Master of Business Administration degree in International Business from Helia, which they obtained from 2008 to 2010. Prior to that, they also completed their Bachelor of Business Administration degree in International Business at Helia from 2000 to 2002. In addition to their formal education, Päivi obtained several certifications including the Inbound Certification from HubSpot in December 2018 and June 2015, as well as the AdWords Search Certification from Google, Social Marketing Tools in November 2017.
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