Marco Cassiano Alves

Marco Cassiano Alves has a diverse work experience in the field of digital marketing and strategy. Marco currently holds the position of Digital Marketing Strategist/Director at Wax Custom Communications since 2022. Prior to that, they worked as the CEO & Marketing/AI Consultant at Grow Decision from 2017 to 2022. In this role, they developed successful CRM and marketing automation campaigns, created customer segmentation, and provided insights based on quantitative marketing data analyses.

Before joining Grow Decision, Marco worked as the CEO & Strategic Marketing Consultant at 7Co Social Intelligence from 2012 to 2017. Here, they conducted detailed marketing and business intelligence analyses, researched consumer behaviors, and ensured timely execution of marketing actions.

From 2004 to 2011, Marco served as a Creative Director at On Target Creative, where they implemented creative and successful digital marketing campaigns for various clients. Additionally, they were involved in brainstorming sessions and presented marketing performance analytics to clients.

Prior to that, Marco held the position of Chief Marketing Officer (CMO) at Revista About from 2002 to 2004 and served as the VP & Digital Transformation Strategist at Totem Interactive from 1996 to 2001.

Overall, Marco's work experience showcases their expertise in digital marketing strategy, CRM, marketing automation, consumer behavior analysis, and creative campaign implementation.

Marco Cassiano Alves completed their Master of Business Administration (MBA) degree with a specialization in Big Data & Analytics from FIA Business School, during the years 2021 to 2023. Prior to this, they obtained an Associate's degree in Marketing Management from Universidade Radial in 2002.