Viviane MacEdo Chaves Giannoni

Viviane Macedo Chaves Giannoni is a seasoned marketing professional with extensive experience in strategic communication and branding. Currently serving as the Executive Manager of Strategic Communication and Marketing at WCS Conectologia since March 2020, Viviane specializes in market analysis and brand protection strategies. Prior roles include consulting for Mercadocar, leading marketing initiatives at Grupo Tecnowise, and managing internal communication and branding at DIA Group and TOTVS. With a solid educational foundation that includes degrees in Marketing Management, Law, and Technology, along with a substantial career spanning over two decades, Viviane has developed a comprehensive skill set in marketing planning, competitive intelligence, and internal communication processes.