Viveca Chan has a strong background in marketing and advertising, with a focus on executive roles. Viveca founded WE Marketing Group in 2005 and currently serves as the Founder & Group Chairman. Prior to that, they held leadership positions at Grey Group, where they served as the Chairman & CEO from 1997 to 2005. Viveca also served as the Managing Director from 1992 to 1997 and as the Director Of Client Services from 1988 to 1992. Before their time at Grey Group, they worked at DDB Canada as an Account Director from 1985 to 1988 and at Grey Group as a Senior Account Supervisor in 1984. Viveca began their career at People & Grey, where they worked as an Account Director from 1979 to 1983.
Viveca Chan attended the Wisconsin School of Business from 1974 to 1979, where they studied Marketing and French. Viveca also obtained the certifications of "Professor of Practice" from the HKMA Institute of Advanced Management in 2017 and "Fellow" from HKMA in 2010.
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