Jessica O'Rourke

Jessica O'Rourke has over 10 years of work experience in marketing, digital marketing, and product marketing. In 2021, they began their current role as Senior Product Marketing Manager at WeatherBug. From 2016 to 2021, they worked at The Weather Company, an IBM Business, as Global Product Marketing Manager, where they led the international marketing strategy and execution for The Weather Channel's portfolio of digital web and app products. From 2015 to 2016, they worked at Cox Communications as Digital Marketing Manager for Flare, launching the FlareKids app and growing subscriptions for FlarePlay through digital channels. In 2015, they also worked as a Marketing Consultant for Sand Cherry Associates, providing digital marketing services to Cox Communications. From 2010 to 2015, they worked at Danaher Corporation as Digital Marketing Manager, managing a portfolio of 7 corporate websites and microsites and helping grow digital marketing revenue. In 2009, they worked at 4E Logistics as Marketing Lead. From 2008 to 2009, they worked at UNC Charlotte as Graduate Assistant at the Multicultural Resource Center, mentoring undergraduate students, implementing and leading a student advisory panel, and marketing the center's program offerings. From 2006 to 2008, they worked at Clemson Center for International Trade/South Carolina Export Consortium as Market Strategy Intern, crafting strategic business plans for small and mid-sized companies.

Jessica O'Rourke has an extensive education history. Jessica completed a Bachelor's Degree in Spanish & International Trade from Clemson University between 2004 and 2007. Jessica then went on to obtain a Master of Business Administration (MBA) from the University of North Carolina at Charlotte between 2008 and 2010. Prior to that, they attended Instituto Santo Domingo Savio between 2003 and 2004, studying Business Administration and Management, General. In 2019, they obtained two additional certifications, Certified Product Marketer (PMC Level II) and Launch Strategy, both from Pragmatic Institute.