Veronica Hsiao (Covdy)

Veronica Hsiao, also known as Covdy, has a diverse work experience spanning various companies and roles. Veronica is currently working at Webflow as a Senior Customer Marketing Manager since 2022. Prior to this, they held the same role at Hopin from 2021 to 2022, where they launched their advocacy function and expanded their responsibilities to include customer marketing and retention programs. At AdRoll, a division of NextRoll, they served as a Senior Customer Marketing Manager from 2018 to 2021, where they redesigned the global customer marketing program and built strong relationships to drive revenue. Veronica also held roles as a Growth Marketing Manager and Marketing Coordinator during their time at AdRoll. Before AdRoll, Veronica worked at CloudPassage as a Demand Generation Manager and Marketing Coordinator from 2015 to 2018, where they implemented various marketing strategies to accelerate pipeline and improve engagement metrics. Veronica started their career as a Marketing Intern at Adallom in 2014, where they assisted in trade show operations and worked cross-functionally with different teams. Prior to that, they were a Marketing Intern at Bromium in 2013, where they provided support for integrated marketing, events, and sales operations. Overall, Veronica has a strong background in customer marketing, advocacy programs, and demand generation.

Veronica Hsiao (Covdy) has a Bachelor of Business Administration (B.B.A.) degree in Marketing from Santa Clara University Leavey School of Business. Additionally, they have obtained certifications in Customer Advisory Board from Product Marketing Alliance in February 2022 and Marketo Expert from Marketo in April 2017.