Matthew Siddle

Matthew Siddle is an accomplished marketing professional with extensive experience in performance and growth marketing. Currently serving as Chief Performance Officer and Head of Strategy at Webprofits since April 2015, Matthew leads a team of performance marketers to develop innovative strategies for clients globally. Previous roles at Webprofits include Head of Innovation, Growth Strategist, and various positions in Conversion Rate Optimization (CRO). Additionally, Matthew has a background as an Advisor at MatconX and a Growth Consultant at mattsiddle.com, alongside teaching roles at Academy Xi. Matthew also held the position of Head of Product & Marketing at InnerTickets and has experience in sales and account management from earlier positions. Matthew holds a Bachelor’s Degree in Business Enterprise from The Manchester Metropolitan University.