Andrea Pacchioni

Andrea Pacchioni is a seasoned professional in the field of Paid Search, currently serving as Paid Search Champ at Webranking since September 2014, where responsibilities include project management, advanced support, training delivery, and media partner management. Andrea has held various positions in Search Engine Marketing, contributing to the management of campaigns across multiple platforms, data analysis, and reporting. In addition to current roles, Andrea lectures on Paid Search and Search Marketing at prestigious institutions such as Bologna Business School and Sole 24 ORE Formazione. Educational background includes a Master's degree in Advertising from Università degli Studi di Modena e Reggio Emilia and a Bachelor's degree in Communication and Media Studies from the same university. Previous experiences also encompass roles in web marketing, video editing, and social media strategy.