Erica Abrie (Lim)

Erica Abrie (Lim) is an experienced Product and Project Lead at Backstory since September 2020, specializing in the design, validation, and implementation of the Prove SaaS product, enhancing ROI for certifications and facilitating user management for farmers and growers. Previously, Erica served as a Business Analyst Consultant at Assurity Consulting Ltd from January 2018 to September 2020, delivering requirements analysis and agile training for notable clients such as the University of Canterbury and CDHB. Academic credentials include a Bachelor's Degree in Creative Intelligence and Innovation from the University of Technology Sydney, along with various studies at the University of Canterbury and an exchange semester at Uppsala University.