Melissa Baer

Melissa Baer is a seasoned professional with extensive experience in strategic value chain technology, advisory services for SMEs, and agritech innovations. As the CEO, Founder, and Director of Backstory since June 2020, Melissa focuses on providing technology and data solutions to help companies differentiate themselves. Serving as an Advisor for Newbrook, Melissa supports access to capital for Kiwi businesses. Key achievements include founding Vibrant Farms, which transformed local food marketing and boosted sales for participating farmers, and participating as a Board Member of NZTech, promoting the tech ecosystem in New Zealand. Melissa has held various roles across multiple organizations, demonstrating expertise in marketing, business analysis, blockchain implementation, and innovation in agriculture. An advocate for technology's potential to empower and promote sustainability, Melissa's educational background includes a degree in Business Administration and Management from Western University.