Larry Liu

Larry Liu is the founder and CEO of Weee!, a profitable eCommerce startup which uses sophisticated algorithms to achieve product arbitrage among leading eCommerce websites.

Prior to Weee!, Larry was the founder of Happitail Inc., a profitable eCommerce startup which uses sophisticated algorithms to achieve product arbitrage among leading eCommerce websites.Larry has also held the position of R&D Finance Manager at Atmel Corporation, where they were responsible for defining and tracking metrics for companywide R&D spend, analyzing the return on R&D investment, and tracking new product business cases from the financial perspective.

In addition to their finance roles, Larry has also led the design, specification, development and implementation of the NPI Cost Forecast Tool, a web based automated tool to forecast new product cost. Larry has also taken over the corporate allocation, BU P&L and SAP/Hyperion finance system support function when the previous owner left the team abruptly.

Larry Liu has a Master's in Business Administration from the University of California, Davis - Graduate School of Management and a BS in Electrical Engineering from Shanghai Jiao Tong University.

Some direct reports include Grace Chan - VP, Product & Growth, Guillaume McIntyre - VP, Marketing, and Alex Abramian - Chief of Staff.