Iwona Zaczek

Iwona Zaczek has a diverse work experience spanning over several decades. Most recently, they worked as a Senior PR Manager at wefox, where they were responsible for external communication and marketing activities, as well as building relations with the media in Poland. Prior to that, they served as a TEDx Organizer and PR & Media Relations professional at TEDxWarsawWomen, where they supported the marketing team in promoting ideas worth spreading. Iwona also worked as a Senior Advisor for PR & PA at SEC Newgate CEE and as a Freelance PR Manager for Katarzyna Pakosińska. In 2020, they held the position of Director of Communications and Head of Press Office for the Hołownia 2020 Presidential Campaign / Polska 2050.

Earlier in their career, Iwona held a significant role as the Public Affairs and Communications Manager at The Coca-Cola Company, where they were responsible for developing and executing communication strategies, managing issues and crises, and acting as a spokesperson. Iwona also worked as a Brand PR Coordinator and Spokesperson at Nestlé Polska, where they gained experience in brand promotion and media relations. Additionally, they served as a Project Manager at Point of View Business Communications Consultancy and as the Director of the Office of the President and Spokesperson at the Office for Competition and Consumer Protection. Iwona began their career as a Scientific Worker at Instytut Badań nad Gospodarką Rynkową.

Throughout their career, Iwona has demonstrated expertise in PR and media relations, brand promotion, issue and crisis management, and acting as a spokesperson. Their vast experience in various industries highlights their adaptability and proficiency in managing communication and marketing activities.

Iwona Zaczek began their education at the University of Gdansk in 1991 and completed their Master's degree in Marketing in 1996. In 1999, they attended the Krajowa Szkoła Administracji Publicznej, where they studied English Language and Literature/Letters. In 2005, they took a course on Public Relations at IIR Netherlands and attended a program on improving internal communication at RRC Communication Consulting in 2006. Additionally, in 2008, they participated in a course on PR Effectiveness at IIR Netherlands.