Emma Parkerton

Emma Parkerton has a diverse work experience in various roles and industries. Emma began their career as a Sales Associate at Kate Spade & Company in 2014 and then worked as a Creative Marketing Director at Destinations from 2017 to 2018. In this role, they managed websites, led a team for launching conferences and workshops, and organized branded photoshoots and social media copywriting to increase social media presence and reach.

From 2019 to 2019, Emma worked as a Law Intern at Accem, where they facilitated medical appointments and court dates for refugees, trained students and staff in teaching English language skills and cultural awareness, and developed a learning curriculum.

In 2017, Emma joined Portico Coffee House as a Barista. Emma increased company revenue by 10% by introducing new beverage offerings and product packaging, trained colleagues on product creation and up-selling, and provided coaching on process improvement.

In 2020, Emma worked as a Marketing Coordinator at SOLV Risk Solutions. Emma spearheaded marketing strategies including webinars and company-wide events, leading to over $85k in revenue annually. Emma also optimized user experience to increase email open rates.

Emma then founded Digital Em Marketing in 2021, where they served as the Founder and Consultant. Emma drove website traffic and sales through influencer marketing, implemented strategic marketing plans for clients on TikTok resulting in follower and engagement growth, and conducted market research and optimized analytics for strategic marketing campaigns.

Prior to their current position, Emma worked at anecdotes as a Social Media & Community Manager from 2022 to 2023. In this role, they built a social media strategy, analyzed social engagement and growth metrics, and reported on customer acquisitions and engagement.

Currently, Emma holds the position of Social Media Manager at Weights & Biases from 2023.

Emma Parkerton attended Southeastern University from 2015 to 2020, where they pursued a degree in International Business. The information does not specify their field of study within the degree program.