Lauralee Flores

Lauralee Flores has over 15 years of experience in UX and product design. Lauralee began their career in 2006 as a UX Researcher and Instructor at the University of Idaho. In 2008, they were promoted to UX and Web Analyst Team Lead, where they hired, trained, and led a team of web analysts and web usability professionals. In 2010, they joined Creative One LLC as a User Experience and Product Designer. Lauralee then moved to Pure Chat in 2015 as a User Experience and Product Designer, where they focused primarily on product design and user experience. In 2016, they joined KickoffLabs as a Senior Product Designer, where they were the only product designer and owned end-to-end UX and product design strategy and implementation. In 2020, they co-founded Empathetic, a user research platform for modern product teams. In 2021, they co-founded HEC PARTNERS, a higher education consulting firm, where they identified and created product solutions based on the needs of their clients. Lauralee currently works as a Senior Product Designer at Weights & Biases.

Lauralee Flores earned a B.S. in Psychology from Brigham Young University in 2004-2005. Lauralee then obtained an M.S. in Applied Psychology with an emphasis in Human-Computer Interaction from the University of Idaho in 2005-2007. In 2015, they completed a Rails Web Development course at Bloc. In February 2022, they obtained a Project Management Certificate from Cornell University.