Todd Barberel

Todd Barberel serves as the General Manager of Destination, Marketing & Communications at WellingtonNZ since April 2022, where responsibilities include promoting the Wellington region as a premier destination for various stakeholders. Prior to this role, Todd spent over two decades at New Zealand Rugby, holding several senior positions including Head of Customer and Communications, where Todd led cultural transformation and strategic brand development, and Head of Marketing, Brand and Retail Ventures, overseeing global marketing efforts for the All Blacks and related teams. Previous roles at New Zealand Rugby included Senior Marketing and Sponsorship Manager and Strategic Relationship and Licensing Manager, focusing on marketing strategies and commercial partnerships. Todd's career began at New Zealand Post, and educational achievements include a Post Graduate Diploma in Commerce and a Bachelor of Commerce from Lincoln University.