Louis Fry

Louis Fry has a diverse work experience in digital advertising and analytics. Louis is currently working as an Analytics and Ad Ops Lead at WePlay, where they have successfully launched a data visualization product and introduced consultancy services. Prior to that, during the COVID-19 lockdowns, Louis remained actively engaged as an Ad Tech Consultant, contributing to projects in ad operations and analytics. Louis has also worked as a Head of Analytics (freelancer) at ROAST, where they conducted Google Analytics audits and provided advice on ad fraud protection. As a Senior Ad Operations Manager at agenda21, Louis led a team that received recognition and spearheaded projects for verification of industry standards. Louis started their career at MediaCom, where they worked as a Technical Executive and Operations Executive, handling digital ad campaigns for large brands. Additionally, Louis has gained experience in production and planning roles through internships at Dark Energy Films, Riff Raff Films, BMB London, and Lost Values.

Louis Fry attended Frensham Heights for an unknown period of time and did not obtain a degree. Later, from 2009 to 2013, they studied at the University of the Arts London and earned a Bachelor of Arts (B.A.) degree in Film/Video and Photographic Arts. In 2011 to 2012, they also participated in a program at Hochschule für grafik und buchkunst focused on Photography. In 2014 to 2015, Louis Fry attended the Goethe Institut Berlin, specializing in Germanic Languages, Literatures, and Linguistics. Additionally, they obtained certifications in Google-related subjects including Search Ads 360, Google Campaign Manager, and Google Creative in August and September 2018.