WePlay is a full-service sports marketing agency, specialising in building brands, audiences and revenues.

Our Partners include the world's most exciting and ambitious rights owners (federations, governing bodies, leagues, teams, venues & athletes), broadcasters (linear, OTT, FAST) and brands (official sponsors, retail partners, licensees and lifestyle).
 
For over a decade, WePlay has led the way on how brands, reach, engage and monetise global sports audiences.
  
Today, WePlay serves a globally recognisable list of Partners:
 
AC Milan, Dunlop, ESPN, FIFA, GUILD (esports), Horse & Country TV, Howler Head, Icons Series, International Tennis Federation, Ironman, LaLiga, Love Hemp, Made by Sport, Milwaukee Bucks, NBA, Olympique de Marseille, PGA European Tour, Paris Saint-Germain, RB Leipzig, Red Bull, Rock 'n' Roll Marathon Series, Royal Belgium FA, Ryder Cup, Sported, TOCA Social, Team Vitality (esports), UEFA, Ultimate Fighting Championship (UFC), Umbro, Utah Jazz, Yokohama Tyres.

Advertising

Marketing

Sports

WePlay

Luca Massaro

Richard Baker

Louis Fry

Andy Hopkinson

Kenny Ager

Laurynas Čiuta

Sharon Bennett

Account Management & Client Services

WePlay

Org chart

Teams

Account Management & Client Services

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