Jaap Backx

Jaap Backx is an experienced storyteller and strategist, currently serving as the storyteller and strategist at Hungry Mind since March 2007, specializing in strategic communication concepts and inspirational storytelling. Backx also holds the position of Content Director and Editor-in-Chief at De Zaak, responsible for content strategy for a digital entrepreneurial platform. Additionally, contributions include leading content strategies for Albert Heijn’s Beter Eten initiative and serving as a strategic copywriter for the Independent Dutch Event Association. Other roles include editorial positions at WWF Netherlands and AVROTROS, along with extensive experience in content creation for Brandbase and MPG.today. Backx has a Bachelor of Journalism from HU University of Applied Sciences Utrecht.