Carissa Lam

Carissa Lam currently serves as the Manager of Marketing and Branding at the West Kowloon Cultural District Authority. Carissa's professional history includes various roles at DFI Retail Group, where positions ranged from Communications Project Lead to Branding Project Manager. Prior experience encompasses work as an Assistant Manager in Brand Management at New World China and a Project Manager at DigitasLBi. Carissa's career began at Radio Television Hong Kong as an Assistant Corporate Communications Officer, followed by roles as a Senior Account Executive at Digitas and Rice 5 Ltd., and an Account Executive at Tribal DDB. Interning at Draftfcb marked the initial entry into the industry. Carissa holds a Master’s Degree in E-Commerce and Internet Computing and an LLB in Law from The University of Hong Kong, as well as GCSEs and A-Levels from Beechwood Sacred Heart School.