Ronald Sum

Ronald Sum currently serves as the Head of Marketing and Branding (District Development) and Head of CRM and Customer Experience at West Kowloon Cultural District Authority since November 2021. Prior to this role, Ronald held the position of Manager - Brand Management at New World China from May 2018 to November 2021, overseeing branding activities in mainland China. Ronald's experience also includes serving as Marketing Manager at DFI Retail Group, where responsibilities involved leading e-commerce marketing and user experience, and as an Interactive Marketing Specialist at Shangri-La Group, focusing on app development and online campaigns. Starting their career at HK Electric, Ronald worked as an Assistant Commercial Officer and Assistant Marketing Communications Officer. Educational qualifications include a BA(Hons) in Business Studies from The Hong Kong Polytechnic University and a Diploma in Commercial Design from the First Institute of Art and Design.