Samantha Araújo

Samantha Araújo is a seasoned marketing professional with extensive experience in growth marketing, SEO, and performance marketing. Currently serving as the Head of Growth Marketing at Westwing Brasil since January 2020, Samantha oversees various marketing strategies, including SEO, ASO, CRM, and social media. This role involves managing agile squads, implementing interactive resources to enhance user engagement, and collaborating with multiple teams to drive growth. Prior positions include Head of SEO & Content at Escola Conquer, where Samantha developed SEO curricula, and SEO Lead at Zôdio Brasil, focusing on strategy and project validation. Samantha's earlier experiences encompass roles in creative marketing and design, complemented by an MBA in Marketing and Digital Communication from ESPM.