Roumayssa Frikach

Roumayssa Frikach is a seasoned professional in digital marketing and public relations, currently serving as Senior Performance PR & Influencer Marketing Manager at Westwing since November 2022. Previously, Roumayssa held various roles in online marketing at mytheresa.com from February 2019 to October 2022, progressing from Junior Online Marketing Manager to Online Marketing Manager for Affiliate & Cooperations. Roumayssa also gained experience in CRM and online marketing as a Junior Manager at Keller Sports GmbH, alongside internship roles that included digital communications at LEA LAU, social media consultancy at W, and marketing communications at Infineon Technologies. Roumayssa's educational background includes a Master 2 in Digital Communication and a Bachelor's degree in International Commerce, complemented by earlier studies in commercial techniques.