Christelle Most

Head of eCommerce & CRM at Wethenew

Christelle Most has held various roles in the eCommerce & CRM field since 2006. Christelle began their career at Dawn Foods Global as a Sales and Marketing Assistant in 2006. In 2007, they moved to LACELIER as a Digital Project Manager, where they created the digital business unit and launched two e-shops. In 2016, they joined Kidiliz Group as an eCommerce Team Leader and Senior Digital Project Manager, where they implemented business oriented solutions and improved SEO. In 2020, they joined Bleuforêt as Head of eCommerce & CRM, where they have been working on accelerating the online growth of the two brands. Most recently, in 2022, they became the Head of eCommerce & CRM at Wethenew.

Christelle Most completed a DUT Techniques de commercialisation from l'IUT de Sénart / Fontainebleau in 2004-2006. Christelle then obtained a Master 1 Chef de Produit from Ecole de commerce ISEE in 2006-2008. Following this, they earned a Master 2 Management Commercial from both IAE Business School and IAE FRANCE - Écoles Universitaires de Management in 2008-2009. Most is also currently enrolled at Université Paris Dauphine - PSL.

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