Heather Tolrud

Heather Tolrud is an experienced media sales professional with a robust career spanning over three decades in account management and revenue growth. Currently serving as Senior Account Executive at WFTS-TV since June 2021, Heather previously held the role of Regional Account Executive at WTSP-TV CBS under TEGNA from 2015 to 2020, where strategic collaboration with agencies led to increased revenue across multiple platforms. Prior experience includes Senior Account Executive at WTSP-TV CBS with Gannett | USA TODAY NETWORK from 1992 to 2015, where Heather developed solutions for client growth and managed significant promotions for a Major League Baseball team. Heather's career began as Account Executive at WTTA My TV Tampa Bay, where notable success included substantial revenue increases. Heather holds a BA in Mass Communications and Business Administration from Principia College.