Alissa Howard

Senior Manager Of Marketing Operations And Innovation at Whataburger

Alissa Howard is a seasoned marketing professional with extensive experience in brand communication and creative services. Currently serving as the Senior Manager of Brand Communication and Social Experience at Whataburger since July 2018, Alissa directs an in-house creative team and external agencies, overseeing strategic work across various platforms. Alissa’s previous roles include Social Content Manager at Whataburger and Sales Operations Manager at Davis Vision, where leadership and strategic marketing initiatives were key responsibilities. Additionally, Alissa has held board positions at Trinity University and Contemporary at Blue Star and contributed to non-profit efforts as Vice President of Marketing for the Concert for the Cure Foundation. Alissa holds a Bachelor of Arts in Communication from Trinity University.

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