Alena Monson is the Founder and CEO of Whats Up Beauty, a brand established in September 2014 that emphasizes clean, cruelty-free makeup with an emphasis on vibrant colors and elegant finishes. Prior to this venture, Alena Monson worked as a Software Engineer at Shotzoom from April 2013 to June 2015 and at Flemart Systems from September 2007 to April 2013. Alena Monson holds a Bachelor's Degree in Information Technologies and Control from Belarusian State University of Informatics and Radioelectronics, attained in June 2009.
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