Laura Rowe has a wealth of experience in digital advertising. Laura started their career in 2012 as a Student Assistant in the Office of the Registrar at Christopher Newport University. In 2013, they became a Management Trainee at Enterprise Rent-A-Car. Laura then joined Merkle in 2014 as an Analyst, Paid Search, and was promoted to Senior Analyst, Paid Search. In 2017, they joined Wheelhouse Digital Marketing Group as a Sr. Digital Advertising Strategist, and was later promoted to Director, Digital Advertising. In this role, they were responsible for building the Digital Advertising Practice at Wheelhouse, including Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Twitter Ads, and Amazon Advertising, as well as expanding their footprint in Richmond, VA. Laura also managed a team and developed trainings, processes, and templates to set the team up for success.
Laura Rowe's education history includes a Bachelor of Business Administration (BBA) in Marketing and Economics from Christopher Newport University from 2009 to 2013, and Atlee High School from 2005 to 2009. Laura has also obtained numerous certifications, including a Marin Integration Certification from Marin Software in August 2018, a Marin Search Certification from Marin Software in October 2017, a Bing Ads Accredited Professional from Microsoft in March 2017, a Google Ads Search Certification from the Google Digital Academy (Skillshop) in November 2021, a Shopping ads Certification from the Google Digital Academy (Skillshop) in November 2021, a Google Ads Measurement Certification from Google in May 2020, a Google Ads Search Certification from Google in May 2020, a Google Analytics Individual Qualification from Google in May 2020, an AdWords Fundamentals from Google in January 2015, a Shopping Advertising from Google in September 2017, and a Search Advertising from Google in April 2016.
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