Erin Beggs

Erin Beggs is an accomplished professional with extensive experience in research and strategic design. Currently serving as an Associate Partner at Whereto and a Director at Strategic Design Partners, Erin focuses on driving change and revitalizing organizations through customer experience and innovation. Previous roles include Design and Innovation Lead at the NSW Department of Education, Managing Partner at The Leading Edge, and Director at Ipsos, where Erin led qualitative research efforts and developed insights across various sectors. As a co-founder of Cultureplay Research and Forecasting, Erin specialized in cultural analysis to enhance brand and organizational value. Educational credentials include an MBA in Social Impact from AGSM @ UNSW Business School and a Master of Marketing from The University of Western Australia, among other qualifications.