Bertha Fernandes Kowalczyk

Bertha Fernandes Kowalczyk has a strong background in marketing and branding, with experience working in various companies including Whirlpool Corporation, Johnson & Johnson, Samsung Electronics, Groupe Renault, and Bradesco Cartões. With expertise in managing brand strategies for different product categories, executing communication strategies, and overseeing CRM activities, Bertha is currently the Head of Branding & Communications at Whirlpool Corporation. They also hold a Master of Business Administration degree in Marketing from FGV - Fundação Getulio Vargas.