Federico Veytia

Federico Veytia is an experienced Principal Product Manager at Whole Foods Market since August 2022, with a robust background in managing multidisciplinary teams and developing product roadmaps, previously serving as Senior Technical Product Owner at Shake Shack from June 2020 to August 2022. Veytia's career includes leadership roles such as Head of Products at Savantis Solutions LLC, where responsibilities entailed overseeing a significant budget and developing cloud-based solutions for the sports and entertainment industry. Additional experience includes managing digital products at GoNet USA, creating indirect sales ecosystems at GoNet Latinoamerica, and performing business analysis at Neoris. Veytia holds a degree in Business Administration from Universidad de Monterrey and is pursuing dual Master's degrees in Digital Business Management from Universitat de Barcelona and OBS Business School.