Bruce McCullen

Bruce McCullen has extensive experience in business development and retail management. Currently serving as Head of Business Development at WHSmith since October 2019, Bruce has previously held positions such as Senior Business Development Manager and Business Development Manager. Prior experience includes working at Dyson as Regional Development Manager, where Bruce successfully partnered with third-party retailers and managed accounts for regional independents. Bruce also demonstrated leadership as Store Manager at Next Ltd, turning around an underperforming store within six months. Further experience at John Lewis involved various roles, contributing to the leadership team during the opening of John Lewis York in 2014. Bruce completed A2-Level studies in Music Technology, Music, and Chemistry at Bilborough College, and attended Chilwell School.