Brice Bonnaigue

Brice Bonnaigue is an accomplished entrepreneur with extensive experience in the leisure and tourism sectors. As a co-founder of WiiSmile since January 2008, Brice has contributed significantly to the development of the company, formerly known as Novalto, navigating all stages of business growth. Prior to this role, Brice founded Pass Loisirs at the age of 24, achieving partnerships with nearly 100 ski resorts and 250 leisure professionals within three years. Academic credentials include a Master’s degree in Entrepreneurship from Grenoble Ecole de Management and a Maîtrise in Tourism from IUP LEST, extending studies until July 2024.