Geoffrey Moore

Moore’s first book, Crossing the Chasm, focuses on the challenges startups face when transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity and follow-up, Zone to Win, address the challenges large enterprises face when they seek to add a new line of business to their established portfolio.

In addition to being an active author, frequent speaker, and advisor, Moore splits his consulting time between startup companies in the Wildcat and Mohr Davidow Ventures portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Docusign, Box, F5, and Proofpoint.

He has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. His early career included roles in sales and marketing, before identifying his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.