John Bassounas

The conversation has changed dramatically over the past several years as it relates to data and its impact on decision-making. John has witnessed this firsthand in leading strategy and management efforts for brands in consumer packaged goods, retail, healthcare, financial services, government and senior living.

John has played an integral role in empowering brands to stay ahead of the proverbial curve in an increasingly fragmented media- and time-starved consumer environment. He is a firm believer that embracing data is a must for relevance in today's marketplace.

Because of his extensive strategy and management experience, John saw an opportunity to create a unique business model, founded on the belief that custom solutions, cutting-edge techniques and scalability will win. The vision is a model that is built to lead companies into the data-driven paradigm, while cultivating and teaching the next generation of talent required to do this type of work.

John is a graduate of Villanova University and has studied at Wharton Executive Education program.

John is a partner of Pavone Marketing Group.

You can follow John on Twitter at @Bassounas.