Melita E.

Melita E. has a diverse and extensive work experience in the field of marketing. Melita has held various roles in different companies, starting with IntraMedia, Inc. where they worked as a Travel Editor for Destination Palawan and Destination Cebu Magazines from August 2004 to September 2007.

In 2007, Melita joined DirectWithHotels where they initially worked as a Copywriter and later took on roles as a Copy Manager, Digital Marketing Manager, and finally as a Brand Manager. Melita'sresponsibilities included brand engagement, marketing communication, corporate communications, and reputation management.

Starting from 2012, Melita worked as a Marketing & Corporate Communications Lead at Pointwest Technologies, where they were responsible for the company's marketing campaigns across various media channels, both internal and external. Melita also worked on corporate communications, building and managing the Pointwest brand, sales, and marketing materials development, and digital/online marketing.

From 2013 to 2015, Melita worked as a Marketing Manager for Portfolio and Risk Management Analytics at MSCI Inc. Melita developed and maintained global market strategies, managed digital and traditional marketing campaigns, created content for marketing materials, and analyzed data to maximize marketing performance.

In 2015, Melita joined Media Xray as a Digital Marketing Campaign Manager, overseeing various digital marketing campaigns.

From 2016 to 2017, they worked as a Marketing Consultant at Gurobi Optimization, managing global marketing programs and customer outreach initiatives.

In 2017, Melita joined Eldorado Resorts, Inc. as a Digital Media Manager. Melita'sresponsibilities included developing and implementing strategies for increasing online conversions, managing digital marketing campaigns, and leading the digital marketing team.

In 2019, they worked as a Marketing Consultant at Blockchains, Inc., focusing on marketing strategies.

Currently, Melita holds the position of Director, Global Digital Marketing and Americas Marketing at Williams Lea, where they are responsible for leading global digital marketing efforts.

Overall, Melita E. has a strong background in marketing, with experience in various industries and a track record of managing successful marketing campaigns and teams.

Melita E. completed their Bachelor of Arts degree in Communication Arts from the University of Santo Tomas between the years 2000 and 2004. Melita also holds additional certifications including the Google Analytics IQ Certification, AdWords Search Certification from Google, and the Inbound Certification from HubSpot, obtained in 2020, 2018, and 2018 respectively.