David Shaw

David Shaw has a diverse and extensive work experience. David started their career as a Staff Writer at American Municipal Power - Ohio from 2005 to 2008. David then served as a Project Manager Intern at Bank of America / Merrill Lynch in 2009. In the same year, they founded and led Innovation Fisher, a student group at the Fisher College of Business. From 2008 to 2010, they were the President of the Fisher Entrepreneurship Association, where they focused on providing educational and networking opportunities for MBA students. Additionally, they worked as the Vice President of Technology at Fisher Professional Services, overseeing the organization's technology infrastructure and working as a project consultant.

Moving forward in their career, David joined Resource/Ammirati in 2010, where they held various roles such as Manager, Account Strategy; Senior Manager, Account Strategy; Social Media Strategist; Senior Social Strategist; Associate Director, Social Strategy; Associate Director, Brand Strategy; and Director, Brand Strategy. During this time, they worked with multinational brands in sectors like industrial, CPG, retail, and technology, delivering experience strategy work and directing interdisciplinary projects.

In 2017, David joined IBM iX as a Senior Managing Consultant, Integrated Experience Strategy. David led complex branding and omnichannel experience engagements, including brand positioning, communications planning, digital program strategy, and more. At IBM iX, they also served as an Associate Partner, responsible for organic growth and developing offerings that align with clients' changing needs.

Later, David established their own consulting firm called David Shaw Consulting in 2023, where they offered freelance customer experience, digital transformation, and brand strategy services. Alongside their consultancy, they became the Vice President of Business Development at WillowTree, focusing on developing and expanding business opportunities.

Lastly, David founded Scoundrel's Field Guide in 2021 and served as the Founder, although details about the specific nature of the company were not provided. Overall, David Shaw's work experience highlights their expertise in customer experience strategy, brand strategy, digital transformation, and business development.

David Shaw attended The Ohio State University Fisher College of Business from 2001 to 2005, earning a Bachelor of Science in Business Administration with a focus on Marketing. David then pursued a Master of Business Administration (MBA) in Marketing at the same university from 2008 to 2010. Additionally, David has obtained various certifications including the AMA Professional Certified Marketer PCM in Digital Marketing from the American Marketing Association, the Certified Digital Marketing Professional from the Digital Marketing Institute, the Google Analytics Certification from Skillshop, and the Klaviyo Product Certificate from Klaviyo.