Michael Adams

Michael Adams has a diverse work experience spanning multiple industries. Michael is currently working at WinCup as the Vice President of Innovation, Sustainability, and Marketing, a position they have held since April 2022. Prior to this, they were the Senior Director of Innovation, Sustainability, and Marketing at WinCup from September 2020 to March 2022.

Before joining WinCup, Adams served as the Senior Director of Marketing at Gleim Internet, Inc. from 2017 to 2019. In this role, they were responsible for building and leading the marketing organization for the accounting division of the company. Michael reported directly to the CEO and oversaw various marketing functions.

From 2013 to 2017, Adams held the position of Director of Marketing at IMG Academy, a premier sports performance boarding school and training facility. During their tenure, they led a team of 12 and was responsible for brand and product management, digital marketing, international marketing, content marketing, and creative services.

Prior to that, Adams worked at TRX as the Product Marketing Director for TRAVELTRAX in 2012. Michael also founded Strategic Consulting Solutions, Inc. in 2007, a shopper marketing consultancy that catered to blue chip CPG companies and worked closely with companies like The Coca-Cola Company and Target, Inc.

In the early years of their career, Adams held various roles at Georgia-Pacific LLC and The Kraft Heinz Company. At Georgia-Pacific, they served as the Director of Innovation for North American Tissue, Towel, and Napkin Products, Director of Marketing for Quilted Northern Bath Tissue, Director of Marketing for the Retail Napkin Portfolio, and Senior Brand Manager for Brawny Paper Towels. At The Kraft Heinz Company, they were a Senior Brand Manager for Ore-Ida.

Adams also gained experience at Tropicana, where they worked as a Brand Manager for Tropicana Pure Premium Orange Juice and for Single Serve Brands. Throughout their career, Adams has demonstrated expertise in marketing strategy, brand management, innovation, sustainability, and leading cross-functional teams.

Michael Adams has a Bachelor of Science degree in Economics, with a specialization in Marketing and Management, from The Wharton School. However, the specific start and end dates of their education are not mentioned.