Tracy Crocker

Tracy Crocker has a diverse and extensive work experience spanning several industries. Most recently, they serve as the Chief Executive Officer of Winsted Control Room Consoles. Prior to this role, Tracy worked at BRP as the President, where they successfully implemented a growth strategy that stabilized and turned around Evinrude outboard engines. During their time at BRP, Tracy also acquired three boat companies and developed a product pipeline with breakthrough technology. Furthermore, Tracy doubled the revenue to over $700 million through segmented growth strategies.

Before joining BRP, Tracy held a role at Arctic Cat as the Vice President & General Manager of the Global ATV business. In this position, they were responsible for global vehicle businesses in both the Power Sport and Commercial markets. Tracy developed targeted consumer and product strategies that contributed to the turnaround of business performance and positioned the company for a pending acquisition by an industry leader. Tracy also led the development of a multi-generational product plan and negotiated two separate multi-year strategic partnerships.

Prior to their time at Arctic Cat, Tracy worked at Ecolab as the Senior Vice President/General Manager of Healthcare and Hospitality. In this role, they built an effective strategy for three separate business units and successfully grew market share and bottom line profits by implementing go-to market initiatives.

Tracy's earlier work experience includes roles at Next Generation Network, Nabisco, Pepsi-Cola Company, and Procter & Gamble. As the President of Next Generation Network, they led the company from 2000 to 2003. At Nabisco, Tracy served as the Division Vice President and achieved the highest sales and profit performance for two consecutive years by successfully restructuring the sales organization, channel focus, and retail processes. Similarly, at Pepsi-Cola Company, they held the position of Vice President of Business, Industry, and Education, where they grew sales over 30% by reorganizing business units and leading the development of an out-of-home single-serve strategy. Tracy began their career at Procter & Gamble as a Unit Manager.

Overall, Tracy Crocker's work experience showcases their strong leadership skills, strategic thinking, and ability to drive growth and turnaround performance in various industries.

Tracy Crocker pursued higher education at the Pepperdine Graziadio Business School from 1989 to 1991, where they earned an MBA degree. Prior to that, from 1980 to 1983, Tracy attended the University of Iowa and obtained a Bachelor's degree in Finance.