Vivek Singhania

Vivek Singhania has a diverse work experience spanning various industries and roles. Vivek is currently the Vice President of Marketing and eCommerce at Wisteria, where they lead all aspects of marketing and eCommerce initiatives. Prior to Wisteria, Vivek worked at Georgia-Pacific LLC as an Ecommerce and DTC Analytics lead, focused on marketing and sales insights for Amazon and DTC platforms. Vivek also gained experience in consumer marketing insights at Newell Brands and served as an Associate Director at Nielsen. Earlier in their career, Vivek worked at Target as a Business Intelligence and Analytics Partner. Vivek started their professional journey at Rockwell Automation, where they held several roles including Global Business Manager, Project Manager - Lean Operations, and Quality Engineer. Vivek's expertise and experience in marketing, eCommerce, analytics, and operations make him a well-rounded professional.

Vivek Singhania holds a Master of Business Administration (MBA) degree from The University of Chicago Booth School of Business, with a focus on Economics, Entrepreneurship, and Strategic Management. Prior to this, they obtained a Master of Science in Industrial Engineering (MSIE) from the University of Minnesota. Vivek'sundergraduate education was at the National Institute of Technology, Tiruchirappalli, where they earned a Bachelor of Engineering (B.E) degree in Engineering. Vivek completed their high school education at St James Calcutta. In addition to their formal education, they have obtained certifications in various areas, including Google Ads Search, Google Analytics for Power Users from Google, and Lean Six Sigma Black Belt from Lean Horizons Consulting.