Marianne Routier

Chief Marketing Officer at Witan-Lab

Marianne Routier has a diverse work experience in various marketing and administrative roles.

In 2019, they worked as a Collaboratrice administrative at M.U.D électricité. From 2020 to 2021, they served as a Treasury Assistant at Junior Entreprise Valais, where they gained experience in financial operations.

In 2021, Marianne worked as an Administrative for BBX SA, where they handled administrative tasks, HR-related responsibilities, and accounting duties for multiple companies.

Marianne co-founded Alpine Project in 2020 and worked as a Co-Founder until 2022, gaining experience in entrepreneurship and project management.

Marianne joined biped.ai in 2022 as a Social Media Manager and Strategist, managing social media accounts and developing strategies.

Marianne then worked at Kaleidoscope International Sarl as a Social Media Manager and Marketing Strategist, implementing short-form video content, increasing website conversions, and developing email marketing campaigns.

In 2022, Marianne joined Tweaq as a Marketing Specialist and was responsible for growing the company's TikTok account, generating inbound leads, and signing a distributorship contract.

Currently, they are the Founder of Meraki Socials Management, a boutique agency specializing in restaurant marketing. Their responsibilities include managing social media accounts, creating content, running ads, and providing food photography services.

Their most recent position is the Chief Marketing Officer at Witan-Lab, a role they have held since 2022.

Marianne Routier completed their education from 2020 to 2022 at HES-SO Haute école spécialisée de Suisse occidentale. Marianne obtained a Bachelor of Applied Science (BASc) degree with a focus on Économie de gestion. In addition to their degree, Marianne also attained several certifications. In October 2022, they completed the Social Media Management Accelerator program from Online Business Launch Lab. In April 2022, they acquired a Social Media Marketing certification from HubSpot Academy. Marianne also possesses language certifications, including an English Advanced C1 certification from Cambridge Assessment English obtained in July 2019, and a Deutsch B2 certification from telc GmbH - The European Language Certificates obtained in December 2018.

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