Willem Maas

Willem Maas has a long history of working in the digital industry. Willem began their career in 2007 as the Head of Search and Manager SEO at Blue Mango Interactive. In 2011, they moved to Greenhouse, where they served as the Head of Analytics & Conversion and Optimizer. In 2013, they became a Founder and Founder/Chief Product Officer at Withlocals. At Greenhouse, they were responsible for leading a team of experts in the field of analytics, data science and conversion rate optimization, and at Withlocals, they were responsible for founding and managing the company.

Willem Maas has a BSc in Business Administration from Tilburg University, which they obtained between 2002 and 2006. Willem then went on to pursue an MSc in Logistics & Operations Management from the same university, which they completed in 2007. Additionally, they have obtained two certifications from Coursera: a Python 3 Programming Specialization in May 2022, and a Learn SQL Basics for Data Science Specialization in January 2022.