Jo Balsamo BA (Hons)

Jo Balsamo BA (Hons) has an extensive work experience spanning over 17 years.

Jo'smost recent role was as Head of Marketing at Wise, where they led the marketing efforts of the self-employment technology business.

Prior to that, they served as the Marketing Director at Retirement Solutions UK, where they were responsible for developing and executing a comprehensive marketing strategy.

Jo has also held the position of Chief Marketing Officer at DivideBuy, where they played a crucial role in transforming the point of sale finance industry through innovation and technology.

Before that, they worked as a Marketing Director at Capify UK, Head of Marketing EMEA at WEX Europe Services Limited, Customer Marketing Manager and Sector Marketing Manager at Certas Energy, and Group Marketing Manager at Exel Technology Group.

Jo started their career at Matthew Clark as a Marketing Planning Manager and worked as a Channel Marketing Manager at Britannia Building Society.

Throughout their career, Jo's responsibilities have included strategic planning, campaign development, brand management, team leadership, and budget management. Jo has demonstrated expertise in developing and executing marketing strategies, driving brand awareness, and achieving business growth.

Jo Balsamo BA (Hons) has a diverse educational background. In 1985, they completed their high school education at Madeley High School. From 1996 to 1998, Jo attended Staffordshire University, where they pursued two degrees concurrently. They obtained a Bachelor of Business Administration (BBA) in Business Administration and Management, General. Additionally, they completed a degree in Business Studies with a focus on Marketing/Marketing Management. Afterwards, in 1999, Jo enrolled at Staffordshire University once again, this time completing a CIM Marketing Diploma from 1999 to 2000.