Dan Barrett

Director, Commercial & Business Strategy at Wizards of the Coast

Dan Barrett is a seasoned marketing professional with extensive experience in brand management, community engagement, and licensing. Currently serving as Senior Brand Manager at Wizards of the Coast since October 2013, Dan is focused on expanding the Dungeons & Dragons brand across EMEA, leading a team of Brand Managers in executing targeted marketing campaigns. Previously, Dan held the position of European Brand & Licensing Manager, where achievements included launching a licensing program and managing major projects like the Transformers Trading Card Game and localized editions of Betrayal At House On The Hill. Prior roles include Community Lead at Guinness World Records and bragster.com, where community management and user engagement were key responsibilities. Dan holds a Master's degree in Physics from the University of Oxford.

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