Petter Blid

Petter Blid is an experienced financial professional with a diverse background in various industries, primarily within fast-moving consumer goods (FMCG) and e-commerce. Currently serving as a board member and financial advisor at WLN Group AB and as an interim consultant at Blid Consulting AB, Petter has held several significant roles, including CFO and COO at Agood Company and STRONGER, and interim CFO positions at Desenio AB and NordicFeel Group. Petter's previous experience includes being the Head of Business Development for Skincity, where responsibilities encompassed integration strategies following an acquisition. Earlier roles include CFO at Sportamore.se, where Petter contributed to the company's public listing, and Head of Controlling at Lidl Sverige KB. Petter holds a Master’s degree in Business, Management Control, and Economics from Linköping University.